WhyLinkify.
Linkify is a conversion optimization studio based in Ottawa. We identify and fix the friction points that cause visitors to leave before becoming customers, for any business that depends on its website to bring in work.
Built by engineers who analyze websites as conversion systems, not design projects.
Three things
we won't compromise.
Systems thinking
We approach websites as conversion systems. Every element is evaluated based on whether it improves or reduces conversions.
Real operational understanding
Experience working inside service businesses where bookings, calls, and follow-ups directly impact revenue.
Why this exists
Most businesses don't need more traffic or marketing. They need the visitors they already have to actually convert into customers.
The people
behind Linkify.
Mustafa Amin
Mustafa founded Linkify to fix a problem he kept seeing: small businesses pouring money into websites and ads that didn't bring in customers. As Managing Director he leads the agency's strategy and holds every engagement to one standard - results the client can measure.
Mostafa Khafagy
Khafagy leads how Linkify works with new clients. He's the first conversation most businesses have with the team - focused on understanding the business before recommending anything, and on being straight about what will and won't move the needle.
Maryam Helaly
Maryam co-founded Linkify and leads its marketing. She shapes how the agency and its clients show up to the people they want to reach - from positioning and messaging to the campaigns that turn attention into enquiries.
Youssuf Helaly
Youssuf co-founded Linkify and leads the technical side - the websites, performance, and tracking the agency's conversion work runs on. He treats every site as a system to be measured and improved, not a project to ship and forget.
Asked before
every diagnosis.
If anything is unclear, we review it with you during the call.
We analyze your website and digital presence as a conversion system. The goal is to identify where potential customers drop off before contacting you.
We do both. We identify the conversion issues affecting your business and implement the fixes directly. No handoffs or external coordination required.
We are a conversion optimization studio. Our focus is improving how effectively your existing website turns visitors into customers before adding additional traffic.
We evaluate your website across key conversion factors: clarity, trust, booking flow, mobile usability, and lead capture. Priorities are ranked based on impact on conversions.
No. Everything is explained in plain language and we handle implementation end to end.
Stop losing
customers.
Drop in your website. We'll scan it for the issues quietly costing you customers, then send the highest-impact fixes.
No obligation. Prefer to look first? See a full sample report →
Skip the form and grab a 30-minute call. We'll walk your site live and answer anything.
Book a 30-min callOpens our calendar. No prep needed.
- Emailinfo@linkifyagency.ca
- Phone(647) 633-6768
We're based in Ottawa and happy to meet local businesses face-to-face. Serving clients across all of Canada online.
Ottawa, Ontario ↗