Sample deliverable

The full
diagnosis.

A complete conversion diagnosis for a real-world physio clinic scenario. Switch between the six surfaces, every one is scored, benchmarked, and ranked by impact. Yours looks exactly like this, for your website.

Example industry
Bloom & Co. Bistro
bloomandco.ca · Restaurant · Diagnosis: June 2026
Conversion score
29/100
Critical

Website clarity & UX

High impact
22/100

Similar businesses score 76/100 on this surface. This site is 54 points behind.

The home page opens with a slideshow, not the menu. New visitors cannot find hours, location, or how to reserve without scrolling past three screens.

Scored signals
Can a visitor see the menu in one click?
18
Menu is a downloadable PDF, three clicks deep
Critical
Are hours and location visible up front?
26
Both sit in the footer only
Critical
Is there one obvious next step?
34
Reserve, call, and order compete equally
At risk
Ranked findings
Menu hidden behind a PDFCritical
ImpactDiners leave to check a competitor whose menu loads instantlyFixA fast, readable web menu with prices on the page
No clear primary actionHigh
ImpactVisitors do not know whether to reserve, call, or orderFixLead with one Reserve a table action
Top 3 priorities to fix first
  1. Put the menu and reservation button above the fold
  2. Add online reservations so off-hours bookings stop leaking
  3. Surface the 4.8 star reviews and real food photography on the home page
Get your clinic's diagnosis
Ready when you are

Stop losing
customers.

Drop in your website. We'll scan it for the issues quietly costing you customers, then send the highest-impact fixes.

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