Service · Conversion Optimization · Canada-wide

Conversionoptimization.

Stop paying for traffic that leaves. We find exactly where visitors drop off and fix it - so more of the people already finding you become customers.

Ottawa · Canada
Free diagnosis

Conversion optimization (CRO) is the practice of increasing the share of website visitors who take a meaningful action - calling, booking, buying, or submitting a form - without needing more traffic. For most small businesses, this is the fastest, cheapest growth lever available, because the visitors are already arriving and simply leaving without converting. Linkify treats your website as a conversion system and examines it across the surfaces that decide outcomes: clarity, trust, booking flow, mobile usability, page speed, and lead capture. We identify the friction points costing you the most customers, rank them by impact, and fix them directly. The result is more revenue from the exact same traffic you have today.

Linkify is based in Ottawa and works with small businesses across Canada - most of this work is done remotely, so where you are isn't a barrier.

The problem

The hidden leak in your funnel

The average small-business site converts a low single-digit percentage of visitors - meaning the overwhelming majority leave without acting. Owners usually respond by buying more traffic, which just pours more water into a leaking bucket. The real opportunity is the leak itself: confusing messaging, weak trust signals, awkward booking steps, and slow mobile pages that quietly send ready-to-buy visitors away.

What's included
(01)

Conversion audit

A structured review across clarity, trust, booking flow, mobile, speed, and lead capture.

(02)

Ranked findings

Every issue prioritized by how many customers it's likely costing you.

(03)

Direct implementation

We fix the issues ourselves - no handoff, no waiting on another vendor.

(04)

Tracking

We set up conversion tracking so improvements are measured, not guessed.

How we work
  1. 1

    Diagnose

    We analyze your site and digital presence as a conversion system and find where customers drop off.

  2. 2

    Prioritize

    We rank the fixes by impact so the highest-value changes ship first.

  3. 3

    Fix & measure

    We implement, track conversions, and iterate on what the data shows.

Who this is for

Businesses already getting traffic - from ads, SEO, or referrals - but not enough sales, bookings, calls, or enquiries to show for it. Based in Ottawa, we work with clients across Canada.

Not sure where to start? Get a free conversion diagnosis →

Common questions

Conversion Optimization - questions

SEO brings visitors; conversion optimization turns more of them into customers. CRO often delivers faster returns because it works with traffic you already have.

Both. We identify the conversion issues and implement the fixes directly, end to end.

We evaluate the surfaces that drive conversions and use tracking data, not opinion, to prioritize and validate changes.

Explore

Other services

Ready when you are

Stop losing
customers.

Free scorecard

Drop in your website. We'll scan it for the issues quietly costing you customers, then send the highest-impact fixes.

No obligation. Prefer to look first? See a full sample report →

Rather just talk?

Skip the form and grab a 30-minute call. We'll walk your site live and answer anything.

Book a 30-min call

Opens our calendar. No prep needed.

Talk to a human
Prefer to meet in person?

We're based in Ottawa and happy to meet local businesses face-to-face. Serving clients across all of Canada online.

Ottawa, Ontario ↗